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Yotpo is the industry leader in user-generated content technology. Yotpo helps stores generate tons of reviews and use them to drive quality traffic and sales through social media, email and…

Yotpo is the industry leader in user-generated content technology. Yotpo helps stores generate tons of reviews and use them to drive quality traffic and sales through social media, email and other channels. Yotpo also includes powerful reports and analytics giving online merchants actionable insights to improve merchandising and marketing strategy.

 

Project

Yotpo engaged Innovadel Technologies to develop their Salesforce Commerce Cloud LINK cartridge that exports purchase feed from Salesforce Commerce Cloud to Yotpo. It was also desired to import Reviews and Star Ratings from Yotpo to Salesforce Commerce Cloud. The cartridge also needed to support purchase conversion tracking and frontend widgets to display Star Ratings and Reviews on Salesforce Commerce Cloud storefronts

 

Solution

Innovadel Technologies built a LINK Marketplace cartridge, which exports site purchase feeds from Salesforce Commerce Cloud to Yotpo. The feed is in JSON format exported to Yotpo’s Restful endpoints. The cartridge also imports reviews and star ratings from Yotpo as a batch import, which can then statically display the ratings and reviews from Salesforce Commerce Cloud. In case of unavailibilty of ratings and reviews content the cartridge can also dynamically load it from Yotpo in real time. The cartridge supports purchase conversion tracking by sending relevant order data to Yotpo in real time. The cartridge also includes frontend widgests for Star Ratings and Reviews that can be dynamically included anywhere on the merchant site, specifically on product page. The cartride also has the support for multi-account, multi-locale, and multi-site.

Innovadel also lead the Salesforce Commerce Cloud certification for Yotpo’s cartridge. Innovadel developed all necessary documents and liaison with Salesforce Commerce Cloud to achieve the certification.

 

Few words from Yotpo

Yotpo decided to develop an integration with DemandWare to support the increasing demand of companies that wish to use our Customer Marketing platform. We didn’t have certified developers for DemandWare, and we thought to outsource the development and maintenance of this integration.
I was connected to Innovadel through a friend that has worked with them and was super happy. We kicked off the project with assessment of price and effort, and everything was done very very smoothly. Throughout the development process, there was constant communication between Yotpo and Innovadel, to solve issues that arouse and so on. I must say that I have worked with many outsources in my professional life, and the availability and willingness to accommodate with our needs was exceptional with Innovadel. Another key thing to note is how professional the cartridge was. It was deployed for one of our biggest customers and worked like right out of the box. We were very happy, and definitely highly recommend Innovadel services.

Omri Cohen, CTO, Yotpo

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