MVMT Case Studies
MVMT, a disruptive force in the watch industry, has redefined the concept of affordable luxury.
Industry: Fashion & Apparel
Technology:
Salesforce
Slick
Lit-element
Cloudflare
Core-js
jQuery
Typekit
Why did MVMT Choose Innovadel?
MVMT needed its e-commerce site rebuilt on an agile platform that could help it achieve better fulfillment capabilities, site performance, and a centralized system for all its brands. Innovadel’s goal was to seamlessly migrate its platform to Salesforce Commerce Cloud per its guidelines.
Here are the highlighted reasons why MVMT wanted the migration:
- They faced site slowness
- Shopify did not have a robust sandbox/testing/live environment setup & struggled to handle enterprise requirements such as multi-warehouse fulfillment and international business
- MVMT wanted to consolidate the platform across the group & leverage shared technology and code base for more efficient development & features
- Our SFCC experts in this project built a customized e-commerce solution, some from scratch, then employed our customized Salesforce Commerce Cloud solution to meet our client’s retail needs and help them utilize SFCC's potential.
The Challenges
- Although MVMT already had an up-and-running retail platform Shopify, they faced challenges based on their current business needs. MVMT’s other brands were on Commerce Cloud, and they wanted to extend the functionalities and capabilities of this platform.
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Gathering UI requirements posed a significant challenge during the SFRA migration due to complexities in aligning existing design elements with the
new framework. -
The migration’s challenge was integrating multi-currency and multi-languages on Commerce Cloud, hindered by limitations within the existing e-shop
platform. - The clients' request posed a challenge in achieving a Minicart experience without relying on a master product setup. The commerce cloud platform couldn’t be enhanced and extended to work like a full cart.
The Approach
- Amidst the COVID-19 pandemic, our team tackled the migration well by leveraging virtual collaboration tools and online communication to coordinate tasks effectively. Navigating the uncertainties of the pandemic, we remained resilient and dedicated to meeting project deadlines, providing the client with a successful migration.
- Innovadel specializes in offering secure and seamless migrations to Commerce Cloud. Innovadel uses a robust migration process that has been sharpening for over a decade, led by our expert team of SFCC developers, architects, data analysts, digital strategists, and project managers.
- We encountered various shortcomings during the migration, as SFRA needed default functionalities to fulfill our client’s needs. So, we made many customizations using our expertise to make it work for MVMT. The team had complications in aligning various designs with the new framework, so they went through a lot of front-end engineering to achieve the goal, including Product Details Variation Customization.
- Our SFCC team had to build various customized solutions, such as PLP Filters, PLP Product Tiles, Product Details Variation, and Mini Cart customization, because these features weren’t available in the Commerce Cloud platform's default offering.
- The out-of-stock products weren’t clickable with the default commerce cloud platform functionality. That means the MVMT customer wouldn’t be able to view all product variations. Innovadel did a customization to let the MVMT customers click from out-of-the-box options seamlessly.
Result
- Amidst the COVID-19 pandemic, our team tackled the migration well by leveraging virtual collaboration tools and online communication to coordinate tasks effectively. Navigating the uncertainties of the pandemic, we remained resilient and dedicated to meeting project deadlines, providing the client with a successful migration.
- Innovadel specializes in offering secure and seamless migrations to Commerce Cloud. Innovadel uses a robust migration process that has been sharpening for over a decade, led by our expert team of SFCC developers, architects, data analysts, digital strategists, and project managers.
- We encountered various shortcomings during the migration, as SFRA needed default functionalities to fulfill our client’s needs. So, we made many customizations using our expertise to make it work for MVMT. The team had complications in aligning various designs with the new framework, so they went through a lot of front-end engineering to achieve the goal, including Product Details Variation Customization.
- Our SFCC team had to build various customized solutions, such as PLP Filters, PLP Product Tiles, Product Details Variation, and Mini Cart customization, because these features weren’t available in the Commerce Cloud platform's default offering.
- The out-of-stock products weren’t clickable with the default commerce cloud platform functionality. That means the MVMT customer wouldn’t be able to view all product variations. Innovadel did a customization to let the MVMT customers click from out-of-the-box options seamlessly.
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