Drive Results with Expert PPC Management
Maximize your ROI with precision-driven PPC strategies that put your business in front of the right audience.
Providing Smart PPC Management Services for Smarter Business Decisions
At Innovadel Technologies, we specialize in managing and optimizing pay-per-click (PPC) campaigns to help clients achieve their business objectives. From Google Ads to Facebook ads, we guide our clients through the most efficient paid platforms to connect with their target audience.
Having managed PPC budgets worth millions of dollars over the years, we’ve developed a comprehensive understanding of what makes a successful partnership between clients and their PPC agency. Our PPC management program is designed to deliver exceptional results while maintaining complete transparency.
Our Paid Media Management Services
Our Paid Media Management Services are designed to help you reach your target audience effectively across various platforms. With data-driven strategies and continuous optimization, we maximize your ROI while keeping you ahead of the competition.
PPC Strategy & Consulting
We ensure that every dollar spent on digital advertising delivers maximum return on investment (ROI). Our approach involves a data-driven, cross-platform strategy that continuously improves the performance of your ads.
Paid Search
We specialize in paid search campaigns, helping businesses drive qualified leads through platforms like Google Ads and Bing. Our team ensures your ads are well-optimized for maximum visibility and relevance.
Display Network
With the Google Display Network, we expand your reach and target new audiences that may not be captured by search ads. We strategically place ads across various websites to drive additional traffic.
Ad Creative
We create compelling ad copy, images, videos, and landing page designs to ensure your paid ads stand out and effectively communicate your value proposition.
Paid Social
Connect with your target audience on popular social media platforms such as YouTube, Facebook, Instagram, LinkedIn, Twitter, and TikTok through tailored paid social ads. We develop targeted campaigns to engage users where they spend the most time.
Remarketing / Retargeting
We help businesses re-engage users who have already interacted with their website or ads. Our remarketing and retargeting campaigns increase the chances of converting these potential leads into loyal customers.
Landing Page Creation
To convert paid traffic into meaningful leads and sales, we design conversion-optimized landing pages that ensure the highest possible results.
Conversion Rate Optimization
Maximizing your conversion rate is crucial to reduce costs and improve overall ad performance. Our optimization strategies help you achieve better results from your paid campaigns.
What’s Included in Our Monthly PPC Management Services?
As part of our monthly PPC management services, we cover a wide range of tasks to ensure your campaigns are performing at their best, including:
- Bid Management
- Landing Page Performance Review
- Ad Placement and Targeting Adjustments
- Cost and Performance Analysis
- Geo-targeting Improvements
- Check-in Calls/Meetings
- Keyword Management
- Monthly Campaign Performance Reports
- Ad Copy Optimization and Testing
Innovadel Technologies Approach to PPC Management
Each PPC agency may have a different approach, but at Innovadel Technologies, we prioritize strategies that lead to meaningful results. Here are the Six guiding principles behind our PPC program:
You Own the Account
Your PPC account is a valuable asset, and you retain ownership of it throughout our partnership. We believe you should have full control over your account, no matter which agency manages it.
Optimize for Conversions
We focus on delivering actual leads and sales, not vanity metrics like clicks or impressions. Our goal is to maximize the results that truly matter for your business.
Clear & Transparent Reporting
We communicate in simple, understandable terms, reporting on the metrics that are important to your business. Technical jargon is kept to a minimum unless you prefer to dive into the details.
Integrated Strategy
Innovadel Technologies’s PPC efforts are part of a larger digital marketing strategy, including content marketing, conversion rate optimization (CRO), and search engine optimization (SEO), ensuring all tactics work together to drive success.
No Long-Term Contracts
Our PPC contracts operate on a month-to-month basis with just 30 days’ notice required to cancel. We believe in building long-term relationships by delivering outstanding service, not by locking clients into lengthy contracts.
Manual Campaign Management
We don’t rely on automation to manage campaigns. Our PPC specialists monitor and optimize campaigns daily or weekly, depending on the speed of the spend, ensuring your account’s performance is always on track.
SEO vs. PPC: Which One Works Better For Your Business?
When choosing between SEO and PPC, understanding your audience and analyzing their online behavior is key. Both strategies have unique benefits and can work together for maximum impact.
SEO (Search Engine Optimization)
SEO helps increase organic website traffic, build brand credibility, and gain trust over time. However, it can take months to see significant results. Many companies experience frustration when SEO doesn’t yield fast outcomes. A study by Ahrefs found that only 5.7% of pages rank in the top 10 search results within a year. For businesses seeking immediate results, SEO may not be the most suitable option.
PPC (Pay-Per-Click)
PPC provides businesses with immediate control over their visibility and ad spend. It's an incredibly effective, cost-efficient way to get in front of the right audience at the right time, speeding up the customer journey and increasing conversion rates.
Ideally, a combination of SEO and PPC strategies will deliver the best results, but if you have a limited timeframe to make an impact, PPC offers the flexibility and speed you need.
Frequently Asked Questions
PPC (pay-per-click) is a form of digital marketing where advertisers pay a fee each time their ad is clicked. The most popular PPC platforms include search engines (Google Ads) and social media platforms (Facebook, Instagram, etc.). Ads can be text, images, or videos, and they appear in search results, websites, and social feeds.
The cost of running a PPC campaign varies depending on several factors, including industry type, business size, and campaign goals. For small-to-medium-sized businesses, a typical monthly PPC budget can range up to $5,000, which includes both the ad spend and the management fees for the PPC agency.
Empowered Growth Driven Brands
Testimonials
What Our Clients Say About Us
Haroon and the Innovadel team have been incredible partners for Riskified. We brought on Innovadel to assist our team with the development of our Demandware cartridge and have been extremely impressed with their professionalism, responsiveness, and most of all quality work at a great price. I highly recommend Haroon.
Riskified
Andy Freedman, Marketing
Earlier this year, we worked with Haroon Chaudhry at Innovadel Technologies to build a Demandware connector for our Reevoo solution. Haroon’s professionalism was evident, with well-planned timelines and scope. He was flexible and collaborative when features needed adjustments, ensuring issues were swiftly resolved. The connector was delivered on time, QA’d to a high standard and functioned seamlessly. I’d highly recommend Innovadel for Demandware projects and would gladly work with them again.
Reevoo
Deepak Janakiraman, VP Product
Yotpo partnered with Innovadel to develop an integration with Demandware, filling a gap in certified developers for our Customer Marketing platform. Innovadel provided a seamless experience with transparent pricing, efficient communication, and exceptional flexibility from the start. Their professionalism was evident as the cartridge deployed smoothly for one of our largest clients, working flawlessly right out of the box. Innovadel’s dedication and expertise have been outstanding, and we highly recommend their services.
Yotpo
Omri Cohen, CTO
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