Do you also wonder how companies keep up with rapidly changing customer expectations and develop brand loyalty in today’s digital world? Definitely they must be using some latest ecommerce solution that lets them ensure digital and smooth customer experience. If we say that the solution is the Salesforce commerce cloud, it would be no lie.
Indeed, Salesforce Commerce Cloud (SFCC) has no comparison in delivering personalized experiences on a single platform for both B2C and B2B customers. Rebranded from Demandware in early 2016, SFCC offers a seamless integrated ecommerce experience, fostering a tailored shopping journey for every customer across all commerce channels.
If you’re still contemplating what is salesforce commerce cloud and which Salesforce solution to choose, consider exploring our range of Salesforce consulting services for informed guidance.
Well, in this blog, we’ll have a look at what Commerce Cloud is and how it can benefit your business. So, let’s get started!
Salesforce Commerce Cloud (SFCC)
Salesforce Commerce Cloud (SFCC) is one of the world’s leading cloud CRMs tailored for B2C business and B2B enterprises. This enterprise-grade CRM empowers online businesses to leverage the potential of artificial intelligence and data-driven touchpoints across various digital channels. It includes mobile, websites, social media, and online stores. Through seamless interaction with prospective and current customers, SFCC facilitates smooth navigation through the sales funnel. The solution comprises four distinct products: salesforce B2C Commerce, salesforce B2B Commerce, D2C Commerce, and Order Management.
When utilizing Commerce Cloud, businesses gain the following advantages in marketing and service:
- Automated customer interactions across all sales funnel stages
- Enhanced conversion rates and sales figures
- Detailed analysis of marketing strategy bottlenecks
- Personalization of user experiences
- Boosted customer loyalty
- Secure online payment processing
Commerce Cloud significantly streamlines the efforts required for business growth and scalability. Noteworthy global clients, such as Mercedes-Benz, IBM, L’Oréal, Unilever, Bentley, U.S. Bank, and many more, have successfully improved their key business metrics by implementing Salesforce Commerce Cloud.
Features of Salesforce Commerce Cloud
Now, let’s explore the key salesforce commerce capabilities:
Commerce Cloud Digital
SFCC provides a suite of tools, mobile frameworks, and functionalities to facilitate the creation of fully responsive eCommerce websites. Businesses can utilize the commerce cloud digital to get the following perks.
Flawless Brand Experiences
Storefront applications provide contemporary commerce sites that can be rapidly constructed and launched, packed with features, adaptive design, and multilingual, multicurrency logic. Meanwhile, shopping cart and checkout functionalities utilize all devices to boost conversions with saved carts and optimized user narratives.
Personalized Brand Narrative
Boost the shopping journey with comprehensive pre-established, certified integrations, including payment speed-ups, ratings and reviews, and loyalty schemes.
Efficient Customer Service
Real-time incorporation into the digital storefront and shopper history enables customer service to swiftly process phone orders and checkout on behalf of clients.
Create Mobile-Friendly Design
Use scalable APIs to develop mobile commerce applications, a complete development cloud, and certified LINK technology collaborators.
Social Media Add-Ons
Effortlessly execute commerce product marketing strategies through social platforms and online communities, including Instagram, Facebook, LinkedIn and beyond.
Commerce with AI
Salesforce Einstein, an AI solution proprietary to SFCC, is similarly designed for lead scoring and predictive sales analytics. Introduced in 2016, it operates as follows: data is first gathered from different sources and then processed by AI, which autonomously learns and conducts predictive analysis. Business managers can use these analytics in client interactions.
While this concept isn’t new, Amazon’s machine learning tools like Alexa are prime examples of AI working in the background. Salesforce has adopted the same idea to enhance business operations.
Merge Commerce Site with Physical Store
In-store integrations facilitate the extension of digital shopping into the physical store to avoid missed sales with an endless aisle and robust customer journey features.
Merchandising and Marketing Initiatives
Salesforce Commerce Cloud offers a full array of marketing and merchandising tools, including AI-driven solutions to offer:
Customized Brand Interaction
Unlimited customization in engagement encompasses digital commerce dialogue, campaign initiation, promotions, and A/B testing without the need for technical assistance.
AI-Driven Insights
Leverage machine learning to fuel merchandising insights, automate tasks efficiently, and provide recommendations tailored to each shopper.
Amplify Product Influence
Add products and pricing across various categories, catalogs, currencies, and websites while establishing rules that adapt to optimize customer searches for intent and product profitability.
Multi-Site Administration and Localization
SFCC adeptly manages the intricacies of sales across various regions for international companies. Expand your ecommerce globally with a secure, boundary-free infrastructure, enabling swift entry into new international markets with reduced risk, cost, and technical complexity.
Order Management
SFCC boasts robust functionality for overseeing every aspect of the order process, from placement and payment to delivery, cancellations, and returns. It also offers:
Real-time Stock Visibility
Salesforce Commerce Cloud provides a robust order management system that includes comprehensive order lifecycle management tools, and simple allocation and fulfilment logic.
Enhance Operational Workflow & Data Transition
Transfer existing data into Salesforce Order Management and simplify agent order management with enhanced workflows to speed up call processing.
Effortless AI Integration
AI-driven Einstein is directly incorporated into B2C commerce, enabling the delivery of 1:1 personalized product suggestions to all website visitors, not just those who are logged in.
Personalized Dashboard
A simple shopping basket analysis dashboard boosts conversions by optimizing product bundles, sets, and deals. Meanwhile, predictive sorting automatically customizes product brand experiences with every search and category page for each shopper.
Final Words
Salesforce Commerce Cloud provides brands and retailers with the distinctive capability to manage their brands digitally while delivering an exceptional customer experience. With Innovadel Technologies’ Salesforce Commerce Cloud consulting services, businesses can seamlessly implement a range of SFCC solutions. From SFCC customization to real-time monitoring and testing, we ensure a holistic approach that enhances every touchpoint of the customer journey. Utilize the full potential of Salesforce Commerce Cloud to provide a seamless, personalized experience that keeps customers coming back.
