How long does AppExchange security review take?

Salesforce targets a 4 to 6 week review window, though this varies. With a well-prepared submission, reviews can complete in 3 weeks. Rejections and resubmissions add time, which is why first-submission quality is critical.

What is a managed package?

A managed package is a Salesforce deployment unit that contains your app components under a locked namespace. It allows you to distribute to multiple customer orgs, control what customers can modify, and push upgrades through a versioned release process.

Can you help if we have already been rejected by security review?

Yes, this is one of our most common engagements. We start with a gap analysis against the rejection feedback, remediate the issues, and manage the resubmission.

APPEXCHANGE & MARKETPLACE INTEGRATIONS

Build, List, and Maintain Salesforce AppExchange Applications

We help ISVs and enterprise teams design, develop, and publish managed packages on the Salesforce AppExchange — from security review to go-to-market strategy.

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The Problem

Most AppExchange Submissions Fail the First Time

SECURITY AND PACKAGING COMPLEXITY

Salesforce security review is rigorous and non-negotiable. Apps that contain undocumented API calls, inadequate sharing models, or namespace collisions are rejected — often multiple times. Teams without experience in managed package architecture, CRUD/FLS compliance, and AppExchange listing requirements lose months to failed submissions.

AppExchange rejection is not a setback — it is a structural problem with the approach.

Security Review Rejections

First-time submissions frequently fail due to CRUD/FLS violations, apex without sharing, or undocumented external calls.

Namespace Conflicts

Managed package namespace design is permanent — mistakes here block distribution to all future orgs.

Multi-Org Compatibility

Apps built for a single org often break in other configurations due to hardcoded IDs or API version mismatches.

Listing and Certification Gaps

Poor AppExchange listings reduce trial rates and obscure the product value to buyers.

Our Solution

Our AppExchange Development Process

We approach every AppExchange engagement with the security review outcome as the primary design constraint.

Architecture and Namespace Design

We define the managed package architecture, namespace strategy, and multi-org compatibility model before any development begins.

Security-First Development

Every component is built against the Salesforce security review criteria — CRUD/FLS, sharing model, SOQL injection prevention, and external call documentation.

Packaging and Versioning

We structure the managed package for clean versioning, dependency management, and post-install configuration.

Security Review Submission

We prepare the review submission, including documentation of all external calls, permissions, and data flows.

Listing and GTM

We optimise the AppExchange listing, trial configuration, and go-to-market positioning for maximum discoverability.

What We Deliver

What an AppExchange Engagement Delivers

Managed Package

Production-ready managed package with clean namespace design and version management.

Security Review Documentation

Complete external call inventory, CRUD/FLS audit, and sharing model documentation for the review submission.

Multi-Org Test Suite

Automated test coverage validated across multiple org configurations.

AppExchange Listing Assets

Listing copy, screenshots, demo video guidance, and trial configuration.

Installation and Admin Guide

End-user documentation for installation, configuration, and administration.

Release Management Plan

Versioning strategy and update path for future Salesforce releases.

Use Cases

Who We Build AppExchange Apps For

ISVs Entering the Salesforce Ecosystem

New Salesforce ISVs who need a managed package built to security review standards from day one.

Enterprise Teams Productising Internal Tools

Enterprise teams with proprietary Salesforce tooling who want to list and monetise it on AppExchange.

Existing Apps Needing a Rebuild

Mature apps built without managed package standards that need a clean rearchitecture before a major version release.

Industry-Specific Commerce Connectors

Commerce ISVs who need Salesforce-native connectors to complement their core product.

Accelerators and Frameworks

Teams who want to build and list Salesforce implementation accelerators or industry templates.

Security Review Remediation

Teams with rejected AppExchange submissions who need expert support to identify and fix the blockers.

Platforms Covered

Salesforce Clouds We Package For

Salesforce Platform (Core)

Managed package expertise

Salesforce B2C Commerce

Connector development

Sales Cloud

CRM extension

Service Cloud

Support tooling

Why Innovadel

The AppExchange Partner Salesforce Teams Rely On

Security Review Track Record

100% first-pass success rate on security review submissions we have managed from architecture to submission.

Salesforce Platform Certification

Our team holds Platform Developer and AppExchange architect certifications.

ISV Partnership Experience

We have supported ISVs through full AppExchange go-to-market cycles — from concept to listed product.

Engagement Models

How We Work With AppExchange Teams

End-to-End App Build

We design, develop, test, and submit — delivering a listed AppExchange app ready for customers.

Security Review Support

We audit your existing package, fix the blockers, and manage the resubmission process.

Listing and GTM Optimisation

For apps already built, we focus on listing quality, trial configuration, and discoverability.

Maintenance Retainer

Ongoing compatibility maintenance across Salesforce releases and API version updates.

Ready to Build and List Your Salesforce AppExchange App?

Talk to Innovadel about a managed package built to pass the security review — first time.

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