EXPERIENCE CLOUD FOR COMMERCE AND B2B

Build Branded B2B Portals and Commerce Experiences on Experience Cloud

We design and build Salesforce Experience Cloud portals that connect B2B buyers, partners, and distributors to your commerce platform — with personalised catalogues, self-service ordering, and account management.

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The Problem

B2B Buyers Are Being Under-Served by Your Digital Channel

B2B DIGITAL EXPERIENCE GAP

Most B2B companies offer their buyers a digital experience that is years behind consumer expectations: a static website, orders via email or phone, and account management through a single rep. Buyers who need to check inventory, place reorders, or track shipments cannot do so without calling your team. The result is high servicing costs, slower order cycles, and frustrated buyers who look elsewhere.

Your buyers want to self-serve. Your portal is not letting them.

High Servicing Cost Per Order

Manual order taking, email-based enquiries, and phone account management inflate the cost of every B2B transaction.

Poor Buyer Experience

B2B buyers increasingly benchmark against their consumer experiences — and most B2B portals fail that comparison.

No Account Self-Service

Buyers who need order history, invoices, or account updates cannot access them without calling their rep.

Partner Visibility Gap

Channel partners and distributors do not have visibility into deal status, pricing, or product availability.

Our Solution

How We Build Experience Cloud Portals for Commerce

We design the buyer journey first, then configure Experience Cloud to support it.

Buyer Journey Mapping

We map the key journeys your B2B buyers need to complete in the portal: browse, order, track, reorder, manage account.

Portal Architecture

We configure the Experience Cloud template, navigation, permission model, and data access structure before any frontend work begins.

Commerce Integration

We connect the portal to your Salesforce B2B Commerce catalogue, pricing engine, and order management system.

Account and Approval Configuration

We configure account hierarchies, buyer roles, and purchase approval workflows to match your B2B sales model.

Branding and Launch

We apply your brand to the Experience Cloud template and manage the go-live process including user activation and training.

What We Deliver

What an Experience Cloud Portal Delivers

Branded B2B Portal

Fully branded Experience Cloud portal with your visual identity, navigation, and content structure.

Account-Specific Pricing and Catalogues

Product catalogues and pricing that display correctly for each buyer account based on their contract.

Self-Service Order Management

Order placement, reorder, order tracking, and returns — all available without contacting a rep.

Approval Workflow Engine

Multi-level purchase approval workflows configured for your B2B order approval policies.

Partner and Account Analytics

Dashboards giving partners, distributors, or buyers visibility into their own order history and pipeline.

Partner Deal Registration

For channel programmes — deal registration forms, pipeline visibility, and MDF claim management.

Use Cases

Experience Cloud Portals We Build for Commerce

B2B Self-Service Ordering Portals

Give buyers a branded portal to browse catalogues, place orders, and track delivery — without calling your team.

Partner and Distributor Portals

Connect channel partners to deal registration, product information, and order history in a branded portal.

Wholesale Account Portals

Wholesale buyers manage accounts, access contract pricing, and reorder in a portal built for high-frequency transacting.

Customer Account Management

Give B2C customers a self-service portal for order history, returns, loyalty, and account preferences.

Franchise Portals

Franchise operators access brand assets, place product orders, and track compliance through a centralised portal.

Supplier Portals

Suppliers access purchase orders, submit invoices, and track payment status through a Salesforce-connected portal.

Platforms Covered

Commerce Platforms We Connect to Experience Cloud

Salesforce B2B Commerce

Native integration

Salesforce B2C Commerce

API integration

Shopify Plus

API connector

Adobe Commerce B2B

API connector

Why Innovadel

The Experience Cloud Partner B2B Teams Choose

Experience Cloud Certified

Our team holds Experience Cloud and B2B Commerce certifications with multiple portal deliveries across verticals.

B2B Commerce Depth

We understand B2B commerce complexity — account hierarchies, contract pricing, approval chains — not just portal configuration.

Buyer-First Design

We start with the buyer journey, not the Salesforce template — so portals are built around how your buyers actually work.

Engagement Models

How We Structure Experience Cloud Engagements

Full Portal Build

End-to-end Experience Cloud portal with branding, commerce integration, approval workflows, and user training.

Partner Portal

Dedicated engagement for channel partner portals — deal registration, pipeline, and product access.

Portal Optimisation

Audit and enhancement of an existing Experience Cloud portal that has low adoption or limited functionality.

Commerce Integration Only

Connect an existing Experience Cloud portal to your B2B Commerce catalogue and order management system.

Ready to Give Your B2B Buyers a Digital Experience Worth Using?

Talk to Innovadel about a branded Experience Cloud portal that turns manual account management into self-service commerce.

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