Connect Your Commerce Revenue to the CRM That Drives It
We configure and extend Salesforce Sales Cloud to give your commerce sales teams complete visibility over accounts, opportunities, and commerce data — in a single workspace.
The Problem
Sales Teams Are Flying Blind Without Commerce Context
When your commerce platform and CRM do not talk to each other, your sales team is working with incomplete information. They can see pipeline in Salesforce, but they cannot see what a customer actually bought, how often they reorder, or what their average order value is. That gap costs deals, weakens retention, and makes revenue forecasting unreliable.
A CRM without commerce data is a strategy built on half the picture.
No Account History in CRM
Sales reps contact accounts without knowing purchase history, order frequency, or lifetime value — leading to irrelevant conversations.
Inaccurate Revenue Forecasting
Commerce revenue does not appear in Salesforce pipeline reports — so forecasts are always missing a significant portion of actual revenue.
Manual Data Reconciliation
Finance and sales ops teams spend hours each week manually exporting and reconciling commerce and CRM data.
Missed Upsell Signals
Behavioural signals in the commerce platform — repeat purchases, high AOV, browsing patterns — never reach the sales team in Salesforce.
Our Solution
How We Connect Sales Cloud to Your Commerce Platform
We unify your CRM and commerce data into a single Sales Cloud workspace.
Discovery and Data Mapping
We map the data objects between your commerce platform — orders, accounts, products — and Salesforce — Accounts, Contacts, Opportunities, Activities.
Integration Build
We build the sync layer between your commerce platform and Sales Cloud using MuleSoft, SFCC OCAPI, or the Shopify GraphQL API.
Salesforce Configuration
We configure Salesforce page layouts, record types, and custom objects to surface commerce data where reps need it.
Dashboards and Reports
We build Sales Cloud reports and dashboards that give commerce revenue teams the analytics they need without exporting to spreadsheets.
Automation and Flows
We configure Salesforce Flows triggered by commerce events — repeat orders, high-value carts, or lapsed customers.
What We Deliver
What a Sales Cloud for Commerce Engagement Delivers
Use Cases
Commerce Teams That Benefit From Sales Cloud Integration
Platforms Covered
Commerce Platforms We Integrate With Sales Cloud
Salesforce B2C Commerce
Salesforce B2B Commerce
Shopify Plus
Adobe Commerce
Why Innovadel
The Salesforce Partner Commerce Teams Trust
Salesforce Certified
Our team holds Sales Cloud and Platform certifications with delivery experience across B2B and D2C commerce brands.
Commerce-Native Integration
We understand both sides of the integration — the commerce platform and Salesforce — without translating between separate specialists.
Measurable Outcomes
We scope every engagement around measurable improvements: reduced manual reporting, higher rep productivity, and improved forecast accuracy.
Engagement Models
How We Structure Sales Cloud Engagements
Full Sales Cloud Implementation
End-to-end Sales Cloud setup with commerce integration, dashboards, and user training.
Commerce Integration Only
Targeted engagement to connect your existing Sales Cloud to your commerce platform.
Sales Cloud Optimisation
For teams already on Sales Cloud — audit, cleanup, and enhancement of an existing configuration.
Managed Admin Support
Ongoing Salesforce admin support for your Sales Cloud configuration and commerce data flows.
Ready to Give Your Sales Team the Commerce Context They Are Missing?
Talk to Innovadel about connecting Sales Cloud to your commerce platform so your team can work with complete data.