B2B Ecommerce Solutions for Complex Buying Journeys
Business buyers do not want to send an email to place an order. They want a portal, account pricing, and a reorder button. Innovadel builds integrated B2B ecommerce solutions that make that possible. Our core platforms are Shopify Plus and Salesforce Commerce Cloud. We also work on Adobe Commerce and BigCommerce, where the project requires it.
The Challenge
Your B2B Buyers Are Ready to Order Online. Your Platform Is Not Ready for Them.
B2B ecommerce is more complex than B2C. Business buyers expect account-specific pricing, approval workflows, negotiated payment terms, and easy reordering, but most platforms are not built for these requirements. Many businesses still process orders through emails and manual approvals, leading to delays, pricing errors, and higher support costs. While WooCommerce and Magento can be customised, ongoing maintenance, plugin issues, and security challenges often become a bigger problem than the platform itself. 100% of B2B buyers want to self-serve at least part of the buying journey (Gartner, 2026), 85% of B2B organisations now run a self-service buyer portal (Elogic / DynamicWeb, 2026), and 73% of B2B buyers will place orders over $50,000 through self-service channels (McKinsey B2B Pulse, 2024).
B2B buyers expect the same digital experience as B2C consumers, but with the commercial complexity of a B2B relationship.
Manual Order Entry
Our sales team is still entering orders manually because the platform cannot handle account pricing.
Platforms Falling Apart Under Customisation
WooCommerce is falling apart under the weight of customisations, and we are spending more on Magento maintenance than on new features.
Wholesale Customers Asking for a Portal
Our wholesale customers have been asking for a portal for two years, and our biggest accounts want to integrate their procurement system with ours directly.
Hosting and Security Overhead
Hosting and security issues are consuming our team, leaving little time for the features that actually grow the business.
Our Solution
We Start With the Buying Journey, Not the Platform Feature List
Our B2B ecommerce solutions are built around how your buyers purchase. We define the buying journey first, then choose the right platform and integration architecture. We specialize in Shopify Plus and Salesforce Commerce Cloud, and also build B2B headless commerce solutions with React or Next.js for businesses that need greater flexibility. We also connect B2B ecommerce with mobile apps for sales teams, so reps can place orders using the same pricing, approval workflows, and order history as the buyer portal.
B2B Commerce Discovery
Map the buyer journey, review current systems, define integration requirements, select the right platform and architecture. Delivered as a structured output before any development begins.
Platform Configuration and Build
Account structures, pricing rules, buyer permissions, approval workflows, catalogue configuration, and order flows built on the chosen platform. Configured for your B2B model.
Integrations
CRM, ERP, OMS, payment, and invoicing systems connected. Orders placed in the portal appear in Salesforce. Account updates in the ERP reflect in the buyer portal.
Testing, Training, and Launch
Full QA of buyer journeys, pricing rules, approval flows, and integrations. Training for your internal team. Onboarding materials for buyer accounts where needed. Phased launch to reduce risk.
What We Deliver
Six Integrated B2B Ecommerce Solutions We Build
Use Cases
Five B2B Commerce Scenarios We Build For
Platforms and Tools
The B2B Commerce Ecosystem We Work In
Shopify Plus
Salesforce Commerce Cloud
Adobe Commerce
BigCommerce
Salesforce Experience Cloud
Salesforce Sales Cloud
Salesforce Service Cloud
React
Next.js
Shopify Hydrogen
Custom API-first builds
ERP systems
OMS platforms
Payment and invoicing tools
Customer data platforms
Why Innovadel
A B2B Commerce Partner That Understands Both Commerce and Salesforce
16+ Years of Expertise
16+ years of Salesforce and commerce expertise, applied to B2B implementations of every scale.
Commerce-First Implementations
Commerce-first implementations built for wholesale, distribution, manufacturing, and B2B retail.
Proven Platform Integration
Proven integration with Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce, ERP, and OMS.
Trusted by Global Brands
Trusted by global brands including MVMT, Movado, Brooks Brothers, Golf Town, Laura Canada, Riskified, and Life is Good.
Fixed-Scope Delivery
Fixed-scope delivery with practical training and post-go-live support.
Engagement Models
Four Ways to Work With Us on B2B Ecommerce Solutions
Discover: B2B Commerce Discovery
Buyer journey mapping, platform selection, integration design, and architecture recommendation. Delivered as a fixed-scope engagement before any build begins. Best for: Companies planning online B2B sales and not sure where to start.
Build: B2B Platform Implementation
Full B2B ecommerce solution build. Account structures, pricing, approvals, order flows, portals, and integrations. On Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce, or a headless stack. Best for: Businesses ready to launch or significantly upgrade a B2B commerce experience.
Connect: Portal and Commerce Integration
Connect your commerce platform to a customer, dealer, or partner portal. Salesforce Experience Cloud, headless portal, or platform-native. CRM and ERP integration included. Best for: Businesses needing customer, dealer, or partner portals connected to their commerce operation.
Sustain: B2B Commerce Support Retainer
Ongoing enhancements, buyer account onboarding, integration maintenance, and platform updates. Best for: Live B2B commerce platforms needing ongoing development and operational support.
FAQs
Common questions
What is a B2B ecommerce solution?
A B2B ecommerce solution is a digital buying experience built for business customers rather than individual consumers. It includes account-based pricing, approval workflows, bulk ordering, quote functionality, buyer portals, and CRM or ERP integration. The goal is to let business buyers place, track, and manage orders online without manual sales team involvement.
What makes B2B ecommerce different from B2C?
B2B buyers need account-specific pricing negotiated through sales, approval workflows before order submission, bulk ordering, net payment terms, purchase order support, and often a direct connection between your ordering system and their procurement system. B2C ecommerce handles none of these by default.
Which platforms do you build B2B ecommerce on?
Our core platforms are Shopify Plus and Salesforce Commerce Cloud. We also work on Adobe Commerce and BigCommerce where the project requires it. For maximum flexibility, we deliver B2B headless commerce solutions using React or Next.js frontends connected to commerce and CRM APIs.
Can B2B ecommerce support mobile ordering for sales teams?
Yes. We connect B2B ecommerce with mobile apps for sales teams so field reps can place orders on behalf of accounts from a mobile device. The same account pricing, approval rules, and order history apply as in the main buyer portal.
How long does a B2B ecommerce implementation take?
A focused build covering core account structures, pricing, approval workflows, and ordering typically takes 10 to 16 weeks. A full implementation including a dealer portal, CRM integration, and ERP connection typically runs 16 to 24 weeks. The discovery phase adds 2 to 3 weeks and prevents significantly more rework.
Modernise Your B2B Buying Experience
Talk to Innovadel about B2B ecommerce solutions for your business. We will map the buying journey, review your current systems, and tell you what a proper B2B commerce build looks like for your situation.