Which platforms do you use for B2B commerce?

We implement B2B commerce on Salesforce B2B Commerce, Adobe Commerce with B2B features, BigCommerce, and Shopify Plus with B2B extensions. The right platform depends on your account complexity, catalogue size, pricing requirements, and Salesforce ecosystem alignment. We assess platform fit during discovery.

How do you handle complex B2B pricing?

B2B pricing is one of the most technically complex aspects of a B2B implementation. We design the pricing architecture during discovery, mapping all pricing rules, tiers, and exception scenarios before development begins. We implement pricing logic using platform native capabilities where possible and custom logic only where necessary, keeping the solution maintainable over time.

Can you build a buyer self-service portal for B2B customers?

Yes. Buyer self-service including order history, repeat ordering, quote management, account management, and approval workflows is a standard scope item in our B2B implementations. We build buyer portals using Salesforce Experience Cloud or native platform capabilities depending on the platform in use.

How do you integrate B2B commerce with an ERP?

We design the ERP integration as part of the initial architecture, mapping the data flows for pricing, stock, customer account data, and order management. We have integration experience with SAP, NetSuite, and other common ERP platforms, using direct API integration or a middleware layer depending on volume and complexity.

How long does a B2B commerce implementation take?

B2B implementations are typically more complex than equivalent B2C builds due to pricing logic, account management, and integration requirements. A focused B2B implementation typically runs sixteen to twenty-four weeks. More complex programmes with multiple buyer segments, ERP integration, and buyer portal development take longer and are structured in phases.

Can you support Salesforce B2B Commerce specifically?

Yes. Salesforce B2B Commerce is one of our primary platforms for B2B implementations, particularly for businesses that already use Salesforce CRM and want commerce, customer data, and sales operations on a unified Salesforce platform. We implement the full B2B Commerce capability and integrate with Sales Cloud, Service Cloud, and CPQ as required.

How do you handle buyer onboarding after go-live?

B2B commerce adoption requires more active onboarding than B2C. Buyers need to understand how to use account management, approval workflows, and self-service features. We support buyer onboarding as part of the launch phase, providing documentation, training materials, and a go-live support period to drive initial adoption.

B2B COMMERCE SOLUTIONS

Commerce Built for the Complexity of B2B Selling

We help B2B organisations implement and optimise commerce platforms that support complex pricing, account management, approval workflows, and buyer self-service at scale.

Explore B2B Commerce Solutions

The Problem

Standard Commerce Platforms Are Not Built for B2B Complexity

THE B2B COMMERCE GAP

Most ecommerce platforms are designed for B2C selling. When B2B businesses try to use them for account-based commerce, they encounter gaps that require expensive custom development: account-specific pricing cannot be managed without workarounds, approval workflows need to be built from scratch, and multi-user account access is limited.

The result is either a heavily customised platform that is expensive to maintain and difficult to upgrade, or a manual ordering process that bypasses the platform entirely, removing the efficiency benefits that motivated the investment.

B2B commerce requires a platform and implementation approach designed for B2B requirements from the start, not a B2C platform with B2B features bolted on.

B2B buyers expect the same digital experience as B2C consumers, but with the commercial complexity of a B2B relationship.

Unmanageable Pricing Complexity

Account-specific pricing, contract terms, and volume discounts require manual management or expensive custom code when the platform is not designed for B2B.

No Approval Workflows

Buyers can place large orders without internal approval, creating financial risk and procurement compliance problems for enterprise B2B buyers.

Poor Account Management

Multi-user account access, delegated purchasing, and account hierarchies are not supported natively on platforms designed for single-buyer B2C commerce.

Manual Back-Office Processes

Orders, pricing updates, and customer account changes require manual re-entry across the commerce platform and ERP, creating operational overhead and error risk.

Our Solution

We implement B2B commerce capabilities that match the complexity of how your business actually sells: account-based pricing, approval workflows, self-service reordering, and integration with the ERP and CRM systems your team depends on. Our work is grounded in B2B implementation experience across multiple platforms, so we know which features to build natively, which to configure, and which require custom development.

B2B Requirements Discovery

We map the B2B selling model: account structures, pricing complexity, approval requirements, and buyer self-service expectations, before selecting a platform approach.

Platform Selection and Architecture

We confirm the right B2B commerce platform and design the implementation architecture including account management, pricing, and integration approach.

Platform Implementation

We configure and build the B2B commerce platform: account management, pricing rules, approval workflows, and the buyer-facing experience.

Integration Build

We integrate the commerce platform with ERP, CRM, and other business systems, ensuring pricing, stock, and order data flows correctly.

Buyer Portal Build

We build the buyer-facing self-service portal covering ordering, account management, approval workflows, and commercial visibility for purchasing teams.

Launch and Adoption

We manage the go-live process, support buyer onboarding, and provide post-launch stabilisation to ensure adoption across the account base.

What We Deliver

B2B Commerce Capability, Built Correctly

Account Management

Implement account-based commerce: multi-user access, account hierarchies, delegated purchasing, and account-specific terms and pricing.

Complex Pricing

Build pricing logic for B2B complexity: contract pricing, volume tiers, negotiated rates, and customer-specific catalogues.

Approval Workflows

Implement order approval processes: single and multi-level approval chains, spending limits, and delegation rules for purchasing teams.

Self-Service Reordering

Build buyer self-service capabilities: order history, repeat order, quick order upload, and quote management that reduce the cost of serving each B2B customer.

ERP and CRM Integration

Integrate B2B commerce with your ERP and CRM systems, connecting pricing, stock, account data, and order management across the back office.

Buyer Portal

Design and build a branded buyer portal for self-service account management, ordering, and commercial relationship management.

Use Cases

B2B Commerce Scenarios We Deliver

Wholesale and Distribution Commerce

Build a self-service ordering platform for wholesale customers with account pricing, minimum order values, and direct integration with the distribution back office.

Multi-Buyer Account Management

Implement account structures that support multiple buyers per account with delegated purchasing, spending limits, and approval workflows.

Contract Pricing Automation

Replace manual pricing management with a platform-driven system that serves the right price to the right account automatically, from contract rates to volume tiers.

Buyer Self-Service Reordering

Enable B2B customers to reorder, manage their account, and track orders without requiring sales team involvement, reducing cost-to-serve.

Salesforce B2B Commerce

Implement Salesforce B2B Commerce for organisations already on Salesforce CRM, connecting commerce, customer data, and sales operations on a single platform.

International B2B Expansion

Extend a B2B commerce platform to new markets, adding locale-specific pricing, tax, fulfilment, and buyer experience requirements for international accounts.

B2B Commerce Platforms

B2B Commerce Implemented Across Leading Platforms

Salesforce B2B Commerce

Certified expertise

Shopify Plus

B2B Features

Adobe Commerce

B2B Edition

BigCommerce

B2B Capabilities

Why Innovadel

B2B Commerce Expertise That Reduces Implementation Risk

B2B Implementation Experience

We have implemented B2B commerce across Salesforce B2B Commerce, Adobe Commerce, and Shopify Plus, with experience in the pricing complexity, account management, and integration requirements that B2B builds demand.

Pricing and Account Architecture

We design B2B pricing and account architectures that are scalable and maintainable, not custom code that creates ongoing maintenance overhead as the account base grows.

Full-Stack B2B Delivery

We deliver the commerce platform, the buyer portal, the ERP integration, and the CRM connection in a single engagement, reducing the complexity of coordinating multiple specialists.

Engagement Models

B2B Engagement Models

B2B Requirements Discovery

Best for teams evaluating B2B commerce platforms and needing a structured requirements and platform assessment before committing to implementation.

B2B Platform Implementation

Best for businesses implementing a new B2B commerce platform or extending an existing platform with full B2B capability.

Buyer Self-Service Portal

Best for businesses that want to add a buyer self-service layer to an existing commerce platform without a full replatform.

Salesforce B2B Commerce

Best for Salesforce CRM users that want to build commerce on the Salesforce platform and integrate with their existing Sales and Service Cloud investment.

Ready to build a commerce experience that matches how your B2B business actually sells?

Talk to Innovadel about a B2B commerce implementation designed for your buyers and your operations.

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