MARKETING CLOUD ACCOUNT ENGAGEMENT

B2B Marketing Automation That Turns Commerce Interest Into Revenue

We implement Salesforce Marketing Cloud Account Engagement (Pardot) for B2B commerce teams — connecting your marketing automation to Sales Cloud pipeline and commerce data for attribution and revenue intelligence.

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The Problem

B2B Marketing and Sales Are Not Working From the Same Data

MARKETING-SALES ALIGNMENT GAP

In most B2B commerce organisations, marketing sends emails, sales works their pipeline, and the two teams rarely know what the other is doing. Leads that marketing generates sit in a separate tool — unscored, un-nurtured, and invisible to sales until they are handed over. By that point, the prospect has often already spoken to a competitor. Account Engagement closes this gap, but only when it is properly integrated with Sales Cloud and commerce data.

Marketing automation without CRM and commerce integration is just expensive email.

Marketing-Sales Disconnect

Leads generated by marketing are invisible to sales until they are manually handed over — by which time the window has often closed.

No Behavioural Scoring

Generic lead scoring misses the commerce signals — quote requests, product page visits, reorder patterns — that indicate real buying intent.

No Marketing Attribution

Marketing teams cannot prove revenue impact when campaign data and commerce data live in separate systems.

Manual Campaign Operations

Without automation, marketing teams spend the majority of their time on campaign execution rather than strategy.

Our Solution

How We Implement Account Engagement for Commerce

We configure Account Engagement as an extension of Sales Cloud and your commerce data — not a standalone tool.

Marketing Audit and Strategy

We audit your current marketing operations, lead flows, and attribution model before configuring Account Engagement.

Account Engagement Configuration

We set up the Account Engagement account, connector to Sales Cloud, tracking code, and form handlers.

Lead Scoring Model

We build a lead scoring model that weights commerce signals — quote requests, high-value page visits, reorder behaviour — alongside standard engagement metrics.

Nurture Programmes

We build automated nurture journeys aligned to your sales pipeline stages and buyer personas.

Attribution and Reporting

We configure marketing attribution reporting that shows campaign contribution to pipeline and closed revenue inside Salesforce.

What We Deliver

What an Account Engagement Implementation Delivers

Configured Account Engagement Instance

Fully configured Account Engagement with Sales Cloud connector, tracking, forms, and email templates.

Lead Scoring Model

A commerce-aware lead scoring model that identifies and surfaces high-intent prospects to sales automatically.

Automated Nurture Journeys

Email nurture programmes for each stage of your B2B sales cycle, triggered by prospect behaviour.

Commerce Event Triggers

Account Engagement automations triggered by commerce events — quotes, cart abandonment, product interest, reorder windows.

Attribution Dashboards

Salesforce dashboards showing pipeline and revenue attributed to marketing campaigns — closed-loop attribution.

Marketing Team Training

Admin and user training so your marketing team can build campaigns, manage lists, and interpret reports independently.

Use Cases

B2B Commerce Marketing Scenarios We Configure For

Lead Nurturing for B2B Commerce

Automated nurture sequences that move prospects from awareness to purchase-ready across a typical B2B buying cycle.

Reorder and Retention Campaigns

Trigger-based campaigns that reach active accounts at the right moment in their reorder cycle.

High-Value Quote Follow-Up

Automated follow-up sequences when a prospect requests a high-value quote — synced with Sales Cloud opportunity stage.

Account-Based Marketing

Target named accounts with personalised content and track engagement at the account level in Sales Cloud.

Event and Webinar Automation

Registration, reminder, and follow-up automation for commerce events, product launches, and webinars.

Marketing Attribution

Attribute revenue to marketing campaigns across the full B2B buying cycle — from first touch to closed deal.

Platforms Covered

Platforms We Connect to Account Engagement

Salesforce Sales Cloud

Native integration

Salesforce B2B Commerce

Commerce event triggers

Salesforce Service Cloud

Support signal triggers

Salesforce Data Cloud

Unified prospect data

Why Innovadel

The Account Engagement Partner B2B Commerce Teams Choose

Account Engagement Certified

Our team holds Marketing Cloud Account Engagement certifications with specific B2B commerce deployment experience.

Commerce Signal Integration

We build Account Engagement scoring models around commerce data — not just page views and form fills.

Revenue Attribution Focus

Every Account Engagement engagement we deliver includes closed-loop attribution reporting so marketing can prove its pipeline contribution.

Engagement Models

How We Structure Account Engagement Projects

Full Account Engagement Implementation

End-to-end setup from scratch — configuration, scoring, nurture programmes, and attribution reporting.

Commerce Integration Only

Connect your existing Account Engagement instance to your commerce platform for trigger-based automation.

Account Engagement Optimisation

Audit and enhance an underperforming Account Engagement setup — scoring, deliverability, and programme design.

Managed Campaign Services

Ongoing campaign management for teams without dedicated marketing automation resources.

Ready to Connect Your Marketing to Sales Cloud Pipeline and Commerce Revenue?

Talk to Innovadel about an Account Engagement implementation that gives marketing a direct line to pipeline attribution.

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