COMMERCE INTEGRATIONS

Connect Your Commerce Platform with the Business Systems That Power It

We design and build integrations between commerce platforms and the CRM, ERP, OMS, marketing, payment, and fulfilment systems that operate your business.

The Challenge

Disconnected Systems Cost More Than Most Teams Realise

THE INTEGRATION PROBLEM

Most ecommerce operations rely on more than a single platform. Orders need to reach the OMS. Customer data needs to flow to the CRM. Marketing platforms need commerce event data to trigger the right journeys. Finance systems need order and payment data for reconciliation. When these connections are missing, built poorly, or break under load, the operational impact is significant: manual data re-entry, delayed fulfilment, inaccurate customer records, marketing journeys that fire on stale data, and financial reporting that requires daily exports. Integration failures are rarely loud. They accumulate quietly as operational overhead until the cost becomes visible in delayed orders, unhappy customers, or a finance team that cannot close the month.

Disconnected systems do not just create data silos. They create operational costs that grow over time.

Manual Data Re-Entry

Staff spend time re-entering data between systems because automated connections are missing or broken, creating overhead and introducing errors.

Delayed Fulfilment

Order data does not reach the OMS or warehouse automatically, creating delays in pick, pack, and despatch that result in late deliveries.

Stale Marketing Data

Marketing platforms operate on outdated customer and purchase data because commerce events are not flowing in real time, resulting in badly timed communications.

Silent Integration Failures

Integrations fail quietly under load or after a platform update, and the failure is only discovered when a customer complains or a report does not balance.

Our Solution

Our Solution

We design the integration architecture and build the connections between your commerce platform and business systems, covering data flows, API design, error handling, and monitoring. Our integration work is designed to be reliable in production, not just functional at go-live. We build in error handling, logging, and monitoring so issues are caught and resolved before they affect operations.

Integration Mapping

We map every system that needs to connect with the commerce platform, defining data flows, frequency, directionality, and error handling requirements for each.

Architecture Design

We design the integration architecture, covering API patterns, middleware decisions, data transformation logic, and the monitoring approach for each connection.

Integration Build

We build the integrations, implementing API connections, data transformation, error handling, and retry logic for each system pair.

Testing

We test integrations against real data scenarios including edge cases, volume loads, and failure conditions before they go live.

Monitoring Setup

We configure monitoring and alerting for each integration, ensuring that failures are detected and resolved before they affect operations.

Handover and Support

We document the integration architecture, train the team on monitoring procedures, and provide an ongoing maintenance option.

What We Deliver

Six Commerce Integration Services

Integration Audit

Review current integrations, data flows, sync failures, and operational gaps. Delivered as a written report with a prioritised list of what to fix, rebuild, or add.

Integration Architecture

Design how platforms and systems should connect. Data models, sync direction, frequency, error handling, and middleware approach. A strong commerce integration framework designed before build prevents cascading errors downstream.

Ecommerce API Integration

Build custom ecommerce API integrations where no connector exists or where existing connectors cannot handle the business logic required. Documented, versioned, and built to survive platform updates.

Third-Party Tool Integration

Connect commerce platforms with search tools, review platforms, loyalty programmes, marketing automation, support desks, and personalisation engines. Algolia, Yotpo, Klaviyo, Gorgias, and others integrated and configured properly.

Salesforce and Commerce Cloud Integration

Connect commerce platforms with Salesforce Sales Cloud, Service Cloud, Data Cloud, or Marketing Cloud. Our Commerce Cloud integration work covers both native Salesforce connectors and custom API builds where native connectors do not cover the required data flows.

Integration Monitoring and Support

Ongoing integration monitoring, failure alerting, bug fixing, and updates as platforms change. Integrations are not set and forget. They need active maintenance as the platforms they connect are updated.

Use Cases

Five Commerce Integration Scenarios We Deliver

Commerce and CRM Integration

Sync customer, order, and account data between your commerce platform and Salesforce or another CRM. Sales reps see purchase history before every call. Support agents see order status without leaving the CRM.

Commerce and ERP or OMS Integration

Connect orders, inventory, fulfilment, pricing, and returns between the commerce platform and the ERP or OMS. Eliminates manual order entry and keeps inventory counts accurate.

Search, Reviews, and Loyalty Integration

Implement and connect Algolia, Coveo, Yotpo, or loyalty platforms. Search tools need product data fed correctly. Review platforms need order data to trigger requests.

Payment and Shipping Integration

Connect checkout with payment gateways and logistics providers. Multi-currency, multi-market, and multi-carrier configurations, with returns and refunds handled in both directions.

Marketing Automation Integration

Connect ecommerce behaviour with Klaviyo, Salesforce Marketing Cloud, or other marketing tools, feeding real purchase, browse, and cart data into campaigns based on what customers actually do.

Systems We Integrate

Commerce Integrations Across the Full Business Stack

Salesforce Commerce Cloud

Certified expertise

Shopify Plus

Certified expertise

Salesforce CRM

Certified expertise

Adobe Commerce

Certified expertise

Why Innovadel

Integration Expertise Across the Commerce Stack

Commerce-First Integration Design

We understand the data models, API behaviours, and operational requirements of commerce platforms, designing integrations that reflect real-world commerce operations rather than generic API patterns.

Production-Grade Reliability

We build error handling, monitoring, and retry logic into every integration from the start, because an integration that fails silently in production is worse than one that was never built.

Full-Stack Coverage

We integrate across the full commerce stack, from payment and fulfilment through to CRM, ERP, and marketing automation, without the need to engage separate specialists for each system pair.

Engagement Models

Engagement Options

Integration Audit

Best for teams with live integrations that are unreliable or at risk, providing diagnosis, root cause analysis, and a remediation plan.

Integration Build Project

Best for a defined set of new integrations required as part of a platform launch or replatforming project.

Full Integration Architecture

Best for businesses redesigning or building a complete integration architecture across the commerce stack.

Integration Maintenance Retainer

Best for teams that need ongoing support, monitoring, and version management for live integrations.

FAQs

Common questions

What is ecommerce integration?

Ecommerce integration connects your online store to the systems your business runs on — CRM, ERP, OMS, marketing, payments, shipping, and analytics — so data flows automatically instead of being entered manually. When done properly, integrated commerce eliminates data silos, keeps inventory accurate, and gives every team a complete view of the customer.

What is a commerce integration framework?

A commerce integration framework is the documented architecture that defines how all systems connect, what data flows where, how often it syncs, how errors are handled, and how the integration is maintained when platforms update. Building integrations without a framework is the most common reason they break.

What is ecommerce API integration?

Ecommerce API integration connects systems through their APIs — the programmatic interfaces that let platforms share data. Custom API integrations are used when native connectors do not exist, when existing connectors cannot handle the required business logic, or when the data volume or complexity exceeds what iPaaS tools can manage reliably.

What is Adobe Commerce integration?

Adobe Commerce integration connects an Adobe Commerce store to external systems — CRM, ERP, OMS, marketing platforms, and search tools. Adobe Commerce has a native integration framework and REST and GraphQL APIs. Complex integrations typically require custom middleware to handle the data transformation between Adobe Commerce's data model and the target system's model.

How long does an ecommerce integration take?

A standard integration using pre-built connectors typically takes 2 to 6 weeks. A complex enterprise integration involving legacy ERP systems, custom APIs, and business logic typically takes 3 to 6 months. A thorough discovery and mapping phase at the start is the most reliable way to keep projects on time and on budget.

Make Your Commerce Ecosystem Work Together

Talk to Innovadel about your commerce integrations. We will audit your current systems, map the data flows, and tell you what needs to be built, fixed, or replaced.