Connect Commerce, CRM, Service & Customer Data with Salesforce Customer 360
Innovadel helps commerce businesses connect Salesforce Customer 360 with e-commerce platforms to create unified customer journeys across sales, service, marketing, data, and commerce operations, so every team works from a single, connected customer view.
The Challenge
Your Salesforce Investment Works in Silos, Not as a Connected Commerce Ecosystem
Many commerce businesses use Salesforce, but their Salesforce environment is not fully connected with their e-commerce operations. E-commerce CRM integration is the missing layer, and without it, every team operates on fragmented data. Sales teams may not see buying behaviour. Service teams may not see order history. Marketing teams may not have reliable segmentation. E-commerce teams may lack Salesforce CRM integration entirely. This creates disconnected customer experiences and limits the return on Salesforce investment. 74% of retailers say data is their primary challenge, yet only 28% have achieved system-level data integration. Fragmented data across departments costs large organisations an average of $12.9 million annually in operational misalignment.
Customer 360 is not a technology project - it is a business advantage.
Fragmented Customer Identity
The same customer has different records in your commerce platform, CRM, email tool, and support system - with no reliable way to match them.
28% System-Level Integration
74% of retailers say data is their primary challenge, yet only 28% have achieved system-level data integration across departments.
$12.9M Cost of Misalignment
Fragmented data across departments costs large organisations an average of $12.9 million annually in operational misalignment.
Ineffective Personalisation
Personalisation that only sees email engagement or only sees purchase history will always be incomplete.
Our Solution
How We Deliver Salesforce Customer 360 Implementation
We connect every Salesforce cloud and commerce data source into a coherent customer profile.
Discovery & Business Assessment
Review your current Salesforce environment, commerce platform, data flows, and business goals.
Salesforce Architecture Planning
Design the multi-cloud architecture, integration approach, and data model for your connected customer ecosystem.
Commerce Platform Integration
Connect your e-commerce platform to Salesforce, syncing orders, customers, products, and real-time activity.
Customer Data Mapping
Map and clean customer data across every system, creating the unified customer profile at the heart of Customer 360.
Workflow & Journey Automation
Build automated workflows, service processes, and marketing journeys triggered by real commerce activity.
Testing & Quality Assurance
Structured testing across all data flows, integrations, and automation rules before any go-live.
User Training
Train sales, service, and marketing teams on the connected workflows they'll use every day.
Go-Live & Ongoing Support
Manage deployment, resolve post-launch issues, and optimise performance through a managed support retainer.
Our Salesforce Customer 360 Services
Six Ways We Connect Salesforce to Your Commerce Operations
Commerce Use Cases
Where Salesforce Customer 360 Creates Measurable Commercial Value
Supported Clouds & Platforms
Every Cloud That Touches Your Customer, Plus Every Commerce Platform You Run
Sales Cloud (Agentforce Sales)
Service Cloud (Agentforce Service)
Experience Cloud
Salesforce Data Cloud
Marketing Cloud Account Engagement
Commerce Cloud (Agentforce Commerce)
Salesforce Commerce Cloud
Shopify / Shopify Plus
Adobe Commerce
BigCommerce
WooCommerce
Headless Commerce
Custom Commerce Platforms
Why Innovadel
Salesforce Experience, Built on Commerce-First Thinking
Commerce-First Salesforce Expertise
We implement Salesforce in a way that supports commerce operations, customer journeys, and revenue growth, not generic CRM configuration.
Multi-Cloud Implementation Experience
Across Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, and Commerce Cloud, as phased implementations or full Customer 360 programmes.
Certified Salesforce Professionals
Our team brings certified Salesforce expertise across the clouds relevant to commerce businesses, not generalist Salesforce administrators.
Platform Integration Specialists
We connect Salesforce to Shopify, Adobe Commerce, BigCommerce, and SFCC, closing the gap between CRM and commerce that most implementations leave open.
Vendor-Agnostic Recommendations
We recommend the Salesforce clouds that fit your commercial needs, not the ones with the highest resale margin.
End-to-End Support
From discovery and architecture through go-live and managed support, we stay engaged post-launch to ensure performance compounds over time.
Engagement Models
Choose How You Want to Connect Your Salesforce & Commerce Stack
Salesforce Quick Start
A fixed-scope Salesforce Customer 360 implementation built for speed, focused on the highest-value use case for your commerce business.
Salesforce Health Check
Structured review of your existing Salesforce environment, identifying gaps, underused features, and integration opportunities with your commerce platform.
Commerce + Salesforce Integration Project
End-to-end Salesforce commerce integration connecting your e-commerce platform with CRM, service, and marketing clouds.
Customer 360 Roadmap
A multi-cloud strategy and phased Salesforce Customer 360 consulting roadmap for businesses planning broader Salesforce transformation.
FAQs
Common questions
What is Salesforce Customer 360?
Salesforce Customer 360 is Salesforce's connected platform strategy, linking Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, Marketing Cloud, and Commerce Cloud into a single unified customer view. Rather than siloed per-department tools, Customer 360 enables every team to work from the same real-time customer profile, including purchase history, case activity, marketing engagement, and account data.
Can Salesforce integrate with Shopify?
Yes. Salesforce integrates with Shopify via API connectors that sync customers, orders, products, and collections in real time. More than 117,000 brands use Shopify and Salesforce together, with data flowing into CRM records, service cases, and marketing journeys as commerce events occur.
Can Salesforce integrate with Adobe Commerce?
Yes. Salesforce integrates with Adobe Commerce (Magento) through API-based integrations and middleware connectors, syncing customer accounts, order data, product catalogues, and B2B account hierarchies. This is especially valuable for manufacturers and distributors running complex B2B workflows across both platforms.
How long does Salesforce Customer 360 implementation take?
A Salesforce Quick Start takes 4-8 weeks. A full multi-cloud Commerce + CRM integration typically runs 8-16 weeks depending on platform complexity and the number of clouds being connected. Salesforce customers using more than one cloud report 96% meeting or exceeding ROI expectations, and 72% report improved time to ROI.
Do you provide Salesforce integration services for commerce platforms?
Yes. Innovadel provides Salesforce CRM integration services connecting Salesforce clouds with Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom ecommerce platforms, covering data sync, workflow automation, and post-launch support.
Make Salesforce Work for Your Commerce Business
Book a consultation with Innovadel, Salesforce Customer 360 implementation and consulting specialists, to connect your commerce platform, CRM, service, and data into one unified customer ecosystem.