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Omnichannel commerce
Click and collect, ship from store, and one set of prices and promotions across channels.
INDUSTRY · RETAIL & CONSUMER GOODS
Retail Ecommerce Solutions for Brands That Sell Everywhere
Online, in-store, and through partners, shoppers expect one brand and one honest answer on stock. We build the commerce that connects it all.
- One view of stock across web, stores, and partners
- Storefronts built for your category, from DTC to luxury to home
- Loyalty, service and customer data connected in one place
Omnichannel
DTC
Luxury and lifestyle
Home and furniture
Order management
Loyalty
Customer data
Headless
Why Retail Is Different
One brand. Many channels. More moving parts.
Retail shoppers move between your site, your stores, marketplaces and partners without a second thought. They expect the same prices, stock and service everywhere. Behind the scenes, those channels often run on separate systems.
Stock is split across channels
Web, stores, warehouses and partners rarely agree, so shoppers see items that are not there.
Acquisition costs keep rising
Winning a first order is expensive, so repeat purchase decides the margin.
Customer data is scattered
Online, in-store and service records sit apart, and nobody sees the whole customer.
Catalogues are large
Thousands of products, prices and promotions must stay accurate on every channel.
Peaks are unforgiving
Seasonal sales and campaigns bring traffic that weak stores cannot hold.
Returns and service cost money
Slow answers and clumsy returns erode both margin and loyalty.
Shoppers compare everything
A slow or confusing store sends them to a rival in one tap.
What We Build
Connected commerce, from first visit to next order.
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Stock and orders
We connect order management so web, store, and warehouse stock agree and orders go to the best location.
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Catalogue and product content
Product data from your PIM and ERP flows into the store, so pages, prices and availability stay accurate.
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Loyalty and personalisation
Customer data and marketing tools connect purchases from every channel to rewards, offers and recommendations.
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Service and returns
Connected service tools give your team one view of each customer and order, so help is faster, and returns are simple.
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Promotions and pricing
Rules for sales, bundles and loyalty prices that apply the same way everywhere.
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Peak-ready stores
Stores built and tested for seasonal sales, drops and campaign spikes.
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Partner and marketplace channels
Connections to the partners and marketplaces where your customers already shop.
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Headless when you need it
For brands that want a fully custom, fast front end, we build headless storefronts connected through APIs.
Tell us how your business sells today.
Retail Categories We Serve
Built around how your customers buy.
Retail and consumer goods is a wide field. Here is how we approach three of its most distinct categories.
Direct-to-consumer (DTC) brands
DTC brands own the customer relationship, so every visit and every order counts. The store has to convert well, bring buyers back, and keep acquisition costs in check.
- Fast, simple checkout: Wallet payments and short steps for shoppers who arrive from ads and social.
- Repeat orders: Subscriptions, reorders, and bundles that raise the value of each customer.
- Owned customer data: One profile across site, email and service, so every message is relevant.
- Post-purchase care: Order tracking, easy returns and service that earn the second purchase.
Luxury and lifestyle brands
Luxury shoppers expect the online experience to match the brand. Every page, message and delivery should feel considered, and service should feel personal.
- Brand-led storefronts: Rich imagery, storytelling and a custom front end where the brand needs it.
- Personal service: Clienteling tools and a single customer view, so advisors know each client.
- Limited editions and drops: Stores that stay calm and fair when demand spikes.
- Global selling: Local currencies, duties and delivery options for clients in many markets.
Home and furniture brands
Home buyers spend more, think longer and worry about size, fit and delivery. The store has to answer those worries before the shopper leaves.
- Visual product choice: Large imagery, swatches and options that help shoppers picture the piece at home.
- Configurable products: Fabrics, finishes and sizes shown clearly, with accurate pricing for each choice.
- Delivery you can promise: Lead times, backorders and scheduled delivery shown before checkout.
- Big-item returns and service: Clear policies and support for items that are costly to move.
How It Connects
One platform. A connected retail ecosystem.
One platform at the centre, connected to the tools your shoppers and your team use every day.
Shopper
Web, app and store
Storefront
Online and in-app
Marketing and loyalty
Email and marketing tools
Stock and orders
Order management, stores, warehouses
Your Commerce Platform
At the centre of the stack
Service and returns
Service tools
Customer data
Customer data platform
Search and recommendations
Product discovery
Business systems
ERP, PIM, POS, payments, tax, shipping
Platform and Named Integrations
The right platform. Every system connected.
We build on the commerce platform that fits your business and connect the tools around it. We map each system before we build, so data moves the way your team works.
Salesforce Commerce Cloud
Shopify Plus
Adobe Commerce
BigCommerce
| Area | What we connect |
|---|---|
| Commerce platforms | Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce, BigCommerce and more, including headless and composable builds |
| Orders | Order management and fulfilment systems |
| Sales and service | CRM and customer service tools |
| Data and marketing | Customer data, email and marketing tools |
| Business systems | ERP and product information (PIM) systems |
| Stores | Point of sale and store systems |
| Loyalty and shipping | Loyalty, shipping and returns providers |
| Payments and tax | Payment and tax providers |
| Partners and marketplaces | Partner and marketplace channels |
| Integration layer | Custom APIs and middleware |
Who this is for: retail and consumer goods brands that sell online, in store and through partners, including DTC, luxury and lifestyle, and home and furniture brands. Fashion and beauty brands can see their own pages.
Our Work
Commerce work with growth in mind.
Browse our case studies to see how we have helped brands grow online.
Measures we help improve
- Conversion rate
- Average order value
- Repeat purchase rate
- Stock accuracy across channels
- Click and collect use
- Fulfilment speed
How We Work
A clear path from strategy to growth.
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Strategy and architecture
We review your channels, catalogue, systems and calendar, then agree a roadmap with phases and dates.
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Implementation and integration
We build in stages, connect stock, orders, stores and customer data, test for peak traffic and go live.
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Growth and managed optimisation
We keep improving the store after launch, with reporting on conversion, repeat orders and stock accuracy.
FAQs
Your commerce questions, answered
What does omnichannel commerce mean for a retailer?
It means shoppers get the same prices, stock and service whether they buy online, in store or through a partner. Behind the scenes, your systems share one view of products, orders and customers.
Which commerce platform suits a retailer?
It depends on catalogue size, channels, markets and your team. We build on the leading platforms, including Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce and BigCommerce, and help you choose before any build starts.
How can we show accurate stock across stores and online?
We connect order and inventory systems, including store and warehouse stock, to one source. Product pages then show true availability, and shoppers can pick delivery or collection without finding out later it is gone.
Can shoppers buy online and collect in store?
Yes. We set up click and collect and ship from store, so orders route to the best location. Shoppers see pickup options at checkout, and store teams get clear tasks for each order.
How do we bring loyalty and customer data together?
We connect customer data and marketing tools so purchases from every channel build one customer profile. That profile drives loyalty rewards, relevant offers and service teams who see the whole history.
Why would a retailer choose headless?
Headless separates the front end from the commerce engine. You get a faster, fully custom storefront and can reuse the same commerce services across web, apps and in-store screens as you grow.
How do you prepare for peaks like Black Friday?
We load-test the store against expected traffic, tune search, pages and checkout, and plan for stock and promotion rules. Teams then go into the season knowing where the limits are.
What does a replatforming project involve?
We review your catalogue, integrations and traffic, map old URLs to new ones, migrate data in phases and test before go-live. The aim is a switch that protects sales and search rankings.
Your Next Chapter
Planning your next retail store?
Tell us how you sell today, online and in-store. We will show you how to connect it.
No obligation. Tell us what you need, and we will come back with clear next steps.
Based in London. Working with brands in the UK and US.