Salesforce Sales Cloud for Commerce and B2B Sales Teams
Innovadel helps commerce businesses configure Salesforce Sales Cloud around the way their sales teams actually work. We connect customer accounts, order history, buying behaviour, quote requests, and commerce activity so your sales team can see the full picture, not just what they entered into Salesforce themselves.
The Challenge
Your Sales Team Is Working Without the Full Picture
In most commerce businesses, the sales team and the ecommerce operation run in parallel. They share the same customers. They do not share the same data. A sales rep calls a key account. They do not know that the account placed three orders last week, abandoned a large cart two days ago, and submitted a quote request yesterday. That information exists. It is just not in Salesforce.
For B2B commerce, wholesale businesses, and account-based sales teams, this gap is expensive.
Calls Made Without Context
Sales reps make calls without knowing what an account has ordered, abandoned, or requested, so conversations start from zero.
Missed Opportunities
Quote requests and commerce activity that never reach Salesforce mean opportunities go unworked or are found too late.
Generic Treatment for Key Accounts
High-value accounts get the same generic treatment as everyone else because nobody has a complete view of what they are doing.
Unreliable Revenue Forecasting
Sales and commerce data sitting in separate systems makes account-level revenue forecasting a guessing game.
Our Solution
How Our Salesforce Sales Cloud Implementation Works
Most Salesforce Sales Cloud implementations are configured around the platform defaults. Leads flow in. Opportunities are tracked. Reports are generated. But none of it reflects how a commerce business actually sells.
Discovery and Scoping
We review your current Salesforce setup, your commerce platform, your sales process, and your data sources. We define what needs to be built, what needs to be fixed, and what the integration points are.
Configuration and Build
We configure Sales Cloud objects, layouts, workflows, pipelines, and reporting. Commerce data connections built and tested. Configured against your actual sales process, not a template.
Data Integration
Connect your commerce platform, ERP, or OMS to Sales Cloud. Order data, account activity, and buying behaviour flow into Salesforce in a structured, usable format.
Testing and Training
Full QA of configuration and integrations. Training delivered to sales managers and reps around the actual setup. Handover documentation included.
What We Deliver
Six Salesforce Sales Cloud Applications We Configure for Commerce Teams
Use Cases
Five Commerce Sales Scenarios We Configure Salesforce Sales Cloud For
Platforms and Integrations
Platforms and Systems We Integrate With Sales Cloud
Salesforce Sales Cloud
Salesforce Commerce Cloud
Salesforce Service Cloud
Salesforce Data Cloud
Marketing Cloud Account Engagement (Pardot)
Shopify Plus
Adobe Commerce
BigCommerce
ERP systems
OMS platforms
Customer data platforms
Marketing automation tools
Why Innovadel
A Salesforce Sales Cloud Implementation Partner That Understands Commerce
16+ Years of Experience
Of Salesforce and commerce expertise across enterprise and mid-market brands.
Commerce-First Implementations
Built for retail, wholesale, and B2B sales, configured around how commerce businesses actually sell.
Proven Integration
With Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce, ERP, and OMS.
Trusted by Global Brands
Including MVMT, Movado, Brooks Brothers, Golf Town, Laura Canada, Riskified, and Life is Good.
Fixed-Scope Delivery
Practical training and post-go-live support included in every engagement.
Engagement Models
Four Salesforce Sales Cloud Engagement Models
Quick Start: Sales Cloud Setup
Get Salesforce Sales Cloud up and running with core objects, pipelines, workflows, and reports. Delivered in 4 to 6 weeks with a clear, fixed scope. Best for: businesses starting with Sales Cloud.
Connect: Commerce CRM Integration
Connect Salesforce Sales Cloud with Salesforce Commerce Cloud, Shopify Plus, or Adobe Commerce to sync customer, account, and order data. Best for: teams that need commerce data inside Sales Cloud.
Build: B2B Sales Workflows
Account structures, pipelines, quote tracking, and dashboards. Best for: businesses with wholesale or account-based sales teams.
Review: Sales Cloud Health Check
Review your current Sales Cloud setup to identify configuration gaps, unused features, and improvement opportunities. Receive a prioritized action plan. Best for: businesses looking to optimize an existing implementation.
FAQs
Common questions
How Much Does Salesforce Sales Cloud Implementation Cost?
The cost depends on your business requirements, existing Salesforce setup, integrations, and level of customization. After a discovery session, we provide a fixed project scope and transparent pricing with no hidden costs.
Can Salesforce Sales Cloud Integrate With ERP and OMS Systems?
Yes. Salesforce Sales Cloud can integrate with ERP, OMS, accounting, and ecommerce platforms to give sales teams access to customer, order, inventory, and account information in one place.
Is Salesforce Sales Cloud Suitable for B2B Commerce?
Yes. Sales Cloud is widely used by B2B businesses to manage accounts, opportunities, quotes, pipelines, and customer relationships. We configure it around your sales process, whether you sell to distributors, wholesalers, dealers, or enterprise customers.
Can You Optimize an Existing Salesforce Sales Cloud Implementation?
Absolutely. If your Sales Cloud setup is underused or no longer supports your sales process, we can review the current configuration, identify gaps, and recommend improvements to increase adoption and productivity.
Do You Provide Support After Implementation?
Yes. We offer post-launch support, enhancements, user training, and ongoing optimization to help your team get long-term value from Salesforce Sales Cloud.
Why Choose a Salesforce Implementation Partner With Commerce Expertise?
Commerce businesses have different requirements than traditional sales organizations. Working with a partner that understands ecommerce, B2B sales, and platform integrations helps ensure Sales Cloud is configured around your business processes rather than standard CRM templates.
Connect Your Sales Process With Commerce Data
Talk to Innovadel about Salesforce Sales Cloud for Commerce. We will review your current setup, your commerce platform, and your sales process. Then we will tell you exactly what a Sales Cloud implementation looks like for your business.