INDUSTRY · FASHION AND APPAREL

Fashion Ecommerce Solutions Built for Drops, Peaks and Fewer Returns

Shoppers decide fast and leave faster. We build stores that help them pick the right size, stay up on launch day and cost you less in returns.

Size and fit guidance that cuts returns
Stores tested for drops and sales peaks
Fast mobile checkout with real stock levels

Salesforce Commerce Cloud partner for brands in the UK and US.

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Size and fit Variants Drops and peaks Mobile checkout Returns Order Management Personalisation Headless

Why Fashion Is Different

Shoppers buy with their eyes, on their phones, and in a hurry.

Collections change every season. Stock sits in many sizes and colours. A weak store loses the sale or brings the order back as a return.

Size and fit drive returns

Shoppers guess, order two sizes and send one back. Clear fit guidance cuts that.

Every product has many variants

Size, colour and style multiply fast. Stock must be right for each one.

Drops and sales spike traffic

A launch or a sale can bring a year of traffic in a day. The store must stay up.

Shoppers are on mobile

Most browsing happens on a phone. Slow pages and clumsy checkout lose sales.

Stock lives in many places

Web, stores, warehouses and marketplaces. Shoppers expect one honest answer on availability.

Merchandising takes time

Teams update looks, collections and promotions every week and need tools that keep up.

Loyal customers expect more

Repeat buyers want recognition, relevant picks and easy returns.

What We Build

Product pages, search and stock built for fashion.

Product pages that sell

Image-led pages with size guides, colour swatches, variants and clear stock. Shoppers see what they need to decide.

Search and merchandising

Fast search, filters that fit how people shop for clothes, and tools for teams to build collections and looks. AI-assisted search and recommendations help shoppers find items faster.

Personalisation

Picks based on what a shopper browses and buys, using Data Cloud and Marketing Cloud, so repeat visitors see more of what they like.

Seasonal launches and peaks

Stores built and tested for drops, sales and holiday traffic.

Returns and exchanges

Simple return flows, exchange options and clear policies that keep the sale where possible. Service Cloud gives support one view of each order.

Stock across channels

We connect Order Management so web, store and warehouse stock agree, and shoppers can see real availability.

Mobile-first checkout

Fast pages, wallet payments and short checkout steps for phone shoppers.

Headless when you need it

For brands that want a fully custom, fast front end, we build headless storefronts connected through APIs.

Planning a launch or a replatform? Tell us about your next season.

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What We Serve

Built around how your customers buy.

How It All Connects

One platform. A connected fashion ecosystem.

One platform at the centre, connected to the tools your shoppers and your team use every day.

Shopper

Mobile and web

Storefront and merchandising

Commerce Cloud

Marketing and journeys

Marketing Cloud

Stock and orders

Order Management, stores, warehouses

Salesforce Commerce Cloud

At the centre of the stack

Service and returns

Service Cloud

Customer data

Data Cloud

Personalisation and search

Search and recommendations

Business systems

ERP, PIM, payments, tax, shipping, loyalty

Platform and Named Integrations

We build on Salesforce Commerce Cloud.

We build on Salesforce Commerce Cloud and connect the tools around it. We map each system before we build, so data moves the way your team works.

Area	What we connect
Commerce	Salesforce Commerce Cloud, with headless storefronts through APIs where needed
Orders	Salesforce Order Management
Sales and service	Sales Cloud, Service Cloud, Experience Cloud
Data and marketing	Data Cloud, Marketing Cloud
Business systems	ERP and product information (PIM) systems
Loyalty, returns and shipping	Loyalty, returns and shipping providers
Payments and tax	Payment and tax providers
Marketplaces	Marketplace channels
Integration layer	Custom APIs and middleware

Who this is for: fashion, footwear and accessories brands, including those moving to a new platform. Luxury and lifestyle brands can also see our Retail and Consumer Goods page.

Our Work

Commerce work with growth in mind.

Browse our case studies to see how we have helped brands grow on Salesforce Commerce Cloud.

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Measures we help improve

Conversion rate
Mobile conversion
Return rate
Average order value
Repeat purchase rate
Page speed during peaks

How We Work

A clear path from strategy to growth.

Strategy and architecture

We review your catalogue, channels, calendar and current store, then agree a roadmap around your seasons.
Implementation and integration

We build in stages, connect stock, orders and marketing tools, test for peak traffic, and go live ahead of your busy period.
Growth and managed optimisation

We keep improving the store after launch, with reporting on conversion, returns and speed.

FAQs

Your commerce questions, answered

What makes a good fashion ecommerce platform?

A good fashion ecommerce platform handles large product catalogues, size and colour variants, fast mobile browsing, strong merchandising, and traffic spikes. It should also connect smoothly with inventory, order, returns, marketing, and customer service systems.

Can Salesforce Commerce Cloud handle fashion catalogues?

Yes. Salesforce Commerce Cloud can support fashion catalogues with multiple sizes, colours, styles, and product variants. It can also connect with Order Management and other systems to keep inventory and product information consistent across channels.

How can we reduce returns?

Better size and fit guidance, accurate product details, high-quality images, and clear measurements can help shoppers make confident decisions. Easy exchanges and personalised recommendations can also reduce unnecessary returns while keeping more customers satisfied.

Can the store handle product drops and sales?

Yes. Fashion stores can be prepared for product launches, seasonal sales, and holiday peaks through performance testing, scalable architecture, and careful planning. This helps maintain fast page loads and reliable checkout when traffic suddenly increases.

Can you connect our stores and warehouse stock?

Yes. We can connect Salesforce Order Management with your stores, warehouses, and other inventory systems. This gives shoppers more accurate availability while helping your team manage orders and stock across different sales channels.

Your Next Chapter

Planning your next fashion store?

Tell us about your catalogue and your busiest season. We will show you what it takes to get ready.