SHOPIFY PLUS PARTNER

Shopify & Shopify Plus Development
Built for Growth. Engineered to Scale.

From high-converting DTC storefronts to complex B2B and multi-market builds, we architect Shopify experiences that drive revenue — not just traffic. Custom development, seamless ERP integration, and performance-first design from certified Shopify experts.

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THE GROWTH CEILING

Your Shopify Store Is Leaving Revenue on the Table

Most brands launch on Shopify and hit a wall. Slow load times, disconnected systems, generic themes, and zero post-purchase strategy silently drain conversions every single day. We fix what's holding you back.

Poor Store Performance

Bloated themes and redundant apps slow your storefront, killing conversion before a single product is seen.

  • Up to 7% conversion loss per second of delay
  • Failed Core Web Vitals hurt organic rankings

Disconnected Back-End Systems

Manual syncing between Shopify, your ERP, and warehouse creates order errors, stock inaccuracies, and missed SLAs.

  • Overselling and inventory mismatches
  • High operational overhead from manual processes

Generic Buyer Experiences

Out-of-the-box themes and basic app stacks can't deliver the personalized, segment-specific journeys that modern buyers expect.

  • Low repeat purchase rates and poor LTV
  • B2B buyers abandoning due to lack of trade pricing

Blind Spots in Your Data

Without clean attribution and unified analytics, you're optimizing blind — spending on channels and experiences that don't convert.

  • Inaccurate ROAS from broken tracking
  • No single source of truth across channels
OUR SOLUTION

Shopify & Shopify Plus Development That Drives Measurable Results

Innovadel doesn't just build Shopify stores — we architect end-to-end commerce ecosystems. From storefront to fulfilment, from checkout to CRM, every layer is engineered to compound your revenue over time.

What We Build on Shopify

Shopify Store Builds

Custom-built storefronts on Shopify and Shopify Plus, designed for conversion and engineered for speed. Every build includes CRO-informed UX, mobile-first design, and Core Web Vitals optimization from day one.

ERP & Systems Integration

Native and custom connectors between Shopify and your ERP, OMS, WMS, and CRM — eliminating manual sync, reducing errors, and giving your ops team a real-time view of orders, inventory, and fulfilment.

Multi-Market & International Expansion

Multi-store and multi-currency setups with localized content, regional pricing, hreflang SEO, and tax/compliance configurations. Sell globally without scaling your internal team proportionally.

B2B & Wholesale Portals

Shopify Plus B2B storefronts with tiered pricing, customer-specific catalogues, net payment terms, and company account management — turning your wholesale channel into a self-serve revenue machine.

Platform Migrations

Structured migration from Magento, WooCommerce, BigCommerce, or any legacy platform to Shopify Plus — without losing SEO equity, customer data, or order history.

Custom App & Theme Development

When the App Store falls short, we build custom Shopify apps and Liquid/Hydrogen themes that fit your exact workflow — from custom checkout logic to bespoke product configurators.

THE INNOVADEL EFFECT

The James B2B Journey: A Seamless Commerce Experience

01

Discovery & Audit

James's wholesale team is manually processing orders via email. We audit their current setup, identify integration gaps, and map the full commerce architecture.

02

Shopify Plus Build

We build a branded B2B portal with tiered pricing, company accounts, and a self-service reorder flow — going live in under 10 weeks.

03

ERP Integration

Shopify connects bi-directionally to James's ERP. Inventory, orders, and customer data sync in real time — zero manual intervention.

04

Growth & Optimization

Post-launch, we run CRO sprints, monitor Core Web Vitals, and execute A/B tests that compound conversion improvements quarter over quarter.

The Shopify Ecosystem We Work In

Shopify Plus
Klaviyo
Gorgias
Recharge
Yotpo
Loop Returns
Avalara
Algolia
Hydrogen / Headless
Shopify POS
IN-DEPTH CAPABILITIES

What We Build: Shopify Solutions in Action

Shopify Plus Storefront Development

We design and build high-performance Shopify Plus storefronts from the ground up — custom Liquid themes or headless Hydrogen builds, engineered for speed, accessibility, and conversion. Every storefront is mobile-first, WCAG-compliant, and benchmarked against Core Web Vitals before launch.

BENEFIT TO BUSINESS

Increase conversion rates by up to 35% with a storefront built around your buyer's decision journey — not a template.

What We Deliver

  • Custom Liquid Theme Development
  • Hydrogen Headless Storefront Builds
  • Core Web Vitals & Speed Optimisation
  • Checkout Extensibility & Customisation
  • Mobile-First UX & Accessibility (WCAG)

Common Engagements

  • New Store Launch (DTC & B2B)
  • Legacy Theme Rebuild
  • Headless Commerce Migration

Typical Setup

  • Shopify Plus Theme Architecture
  • Custom Sections & Metafields
  • Shopify Functions for Discount Logic

Use Cases

DTC Brand Storefront Launch Headless Commerce Build Theme Optimisation Sprint
Build Your Storefront

ERP, CRM & Third-Party Integrations

Disconnected systems are the #1 reason Shopify merchants hit operational ceilings. We architect native and custom middleware integrations between Shopify Plus and your ERP (SAP, NetSuite, Dynamics), CRM (Salesforce, HubSpot), OMS, and WMS — so your back-end runs as smoothly as your storefront.

BENEFIT TO BUSINESS

Eliminate manual order reconciliation and reduce fulfilment errors by building a single, bi-directional data flow across all your systems.

What We Deliver

  • ERP Integration (SAP, NetSuite, MS Dynamics)
  • CRM Sync (Salesforce, HubSpot)
  • OMS & Warehouse Management Integration
  • Real-Time Inventory Feed Setup
  • Custom API Middleware Development

Common Engagements

  • Systems Integration Audit
  • End-to-End Integration Architecture
  • Post-Migration Data Validation

Typical Setup

  • Shopify Webhooks & REST/GraphQL API
  • Custom Middleware (Node.js / Python)
  • Third-Party iPaaS (e.g. Celigo, MuleSoft)

Use Cases

Real-Time Inventory Sync Automated Order Routing ERP-Driven Pricing
Integrate Your Systems

B2B & Wholesale Commerce on Shopify Plus

Shopify Plus has emerged as the platform of choice for B2B and wholesale merchants who need enterprise-grade buying experiences without enterprise-level complexity. We build custom B2B portals with tiered pricing, company accounts, buyer permissions, net payment terms, and self-service reordering — purpose-built for manufacturers, distributors, and wholesale brands.

BENEFIT TO BUSINESS

Scale B2B revenue without scaling your sales team — by giving wholesale buyers the self-service portal they expect in 2025.

What We Deliver

  • Company Accounts & Buyer Permissions
  • Customer-Specific Pricing & Catalogues
  • Net Payment Terms & Draft Orders
  • Wholesale Self-Service Reorder Portals
  • Custom B2B Checkout Flows

Common Engagements

  • B2B Commerce Strategy Workshop
  • Wholesale Portal Build
  • B2C to B2B Expansion Project

Typical Setup

  • Shopify Plus B2B Native Features
  • Custom Shopify Functions
  • ERP-Synced Tiered Pricing

Use Cases

Wholesale Buyer Portal Trade-Only Product Catalogue Distributor Reorder Flow
Build Your B2B Portal

Platform Migration to Shopify Plus

Whether you're migrating from Magento, WooCommerce, BigCommerce, or a custom legacy platform, we handle every layer of your Shopify Plus migration — product data, customer records, order history, URL structure, and SEO redirects — so you go live without losing rankings, revenue, or customer trust.

BENEFIT TO BUSINESS

Migrate to Shopify Plus with zero SEO equity loss and a structured data validation process that protects every customer record.

What We Deliver

  • Full Product & Customer Data Migration
  • Order History Preservation
  • 301 Redirect Mapping & SEO Continuity
  • URL Structure & Canonical Strategy
  • Post-Migration QA & Testing

Common Engagements

  • Magento to Shopify Plus Migration
  • WooCommerce Replatforming
  • Legacy Custom Platform Exit

Typical Setup

  • Matrixify / Custom Migration Scripts
  • Screaming Frog SEO Audit Pre/Post
  • Shopify Plus Pilot Store Staging

Use Cases

Magento Migration WooCommerce to Shopify BigCommerce Replatforming
Plan Your Migration

Conversion Rate Optimisation (CRO) & Growth

Traffic without conversion is just an expense. Our post-launch CRO retainers combine quantitative analytics, A/B testing, and UX research to systematically improve every stage of your funnel — from product discovery to post-checkout. We don't guess; we test, measure, and iterate.

BENEFIT TO BUSINESS

Brands on our CRO retainers consistently achieve 20–40% improvements in checkout conversion within the first two quarters.

What We Deliver

  • Funnel Analytics & Heatmap Audits
  • A/B Testing (Shopify Plus Native & VWO)
  • Checkout UX & Extensibility Optimisation
  • Product Page CRO Sprints
  • Post-Purchase Flow Optimisation

Common Engagements

  • Conversion Audit & Roadmap
  • Ongoing CRO Retainer
  • Checkout Optimisation Sprint

Typical Setup

  • GA4 + Shopify Analytics Integration
  • Hotjar / FullStory Session Recording
  • Shopify Plus Checkout Extensibility

Use Cases

Cart Abandonment Recovery Checkout Conversion Uplift Product Page A/B Testing
Improve Your Conversion
WHY INNOVADEL

What Makes Our Shopify Practice Different

Certified Shopify Plus Expertise

Our developers and strategists hold active Shopify Plus certifications. We work with Plus-specific architecture — Shopify Functions, Checkout Extensibility, B2B native features — not just surface-level theme edits.

Commerce-First, Not Code-First

We start with your revenue goals, buyer journey, and operational constraints — then select the right technical approach. A beautiful store that doesn't convert is just an expensive portfolio piece.

Deep Integration Experience

From NetSuite and SAP to Salesforce and Klaviyo, we've built and maintained complex integrations that keep enterprise Shopify stores running without manual intervention.

Data-Driven Growth Methodology

Every recommendation is backed by analytics, not instinct. We set up clean GA4 and Shopify attribution before we touch the store — so every optimisation we make has a measurable baseline.

Long-Term Growth Partner

We don't build and disappear. Our retainer model keeps a dedicated team of developers, designers, and strategists active on your account — continuously optimising, not just maintaining.

How We Work With Shopify Brands

PHASE 01

Shopify Store Audit

A comprehensive review of your current Shopify store — performance, UX, integrations, SEO, and conversion funnel — with a prioritised roadmap of quick wins and strategic improvements.

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PHASE 02

Shopify Plus Build or Migration

End-to-end development of a new Shopify Plus store or a structured migration from your current platform, delivered in under 10 weeks for standard builds.

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DEEP TECH

Systems Integration & Custom Development

Advanced API development, ERP/CRM connectors, headless builds, and custom Shopify app development for enterprise-complexity requirements.

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STRATEGIC

CRO & Growth Retainer

An ongoing monthly partnership covering A/B testing, performance monitoring, feature development, and strategic roadmapping — turning your Shopify store into a compounding revenue asset.

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Ready to Build a Shopify Store That Actually Scales?

Whether you're launching, migrating, or optimising — our certified Shopify Plus team is ready to build what your current store can't do.

Start Your Shopify Audit Talk to a Shopify Expert